How Tourism is Driving Jordan’s Automotive Industry

December 16, 2017 by  
Filed under Business Services

Summary: Tourism has been increasing in Jordan in the past decade. This led to growth in the automotive industry through car rentals and taxi usage.

Jordan is considered an emerging market, with its banking sector attracting many investors because of its conservative practices. The services sector accounts for most the the country’s gross domestic product and employees. This is due to the wonderful tourism potential of Jordan, a country with rich history and diverse geography.

Growth of Tourism

Jordan’s National Tourism Strategy department hopes to market the nation as a boutique destination for those high-end tourists. The nation markets itself as a go-to destination for niche markets such as ecotourism, cultural heritage, and cruises. The marketing budget continues to rise, while they also improve the infrastructure.

This leads the tourism sector to employ around 30,000 Jordanians, a number that is constantly increasing, and contribute to around 10 percent of the country’s gross domestic product.

Tourism and Car Services

When visitors go to Jordan, they stay in hotels, order room service, eat in restaurants, and visit different sites. They may buy souvenirs here and there, but they mainly give their business to those that can provide them with a great experience.

To get around to these different landmarks, museums, and restaurants, tourists can either take taxis or rent cars to drive themselves. Their business contributes to the growing automotive industry in Jordan, especially in Amman, where tourists like to drive to popular destinations.

Visitors’ abilities to drive give them the freedom to go to different destinations without wasting any time. They can easily rent a car at the airport upon arrival and return it when they are leaving. Their need for safe, reliable cars drives the automotive industry in Jordan to keep improving, along with the other sectors in the country.

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