Getting Your Brand & Mission Statement Right

January 4, 2022 by  
Filed under Business

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Some new startups struggle to develop their brand and mission statement properly. One of the key aspects of being able to accomplish these goals includes having a strong grasp of exactly what your company brand is. As the company owner or hiring manager, it starts with you. You must define who you are as a business entity and what you’re all about.

“Most companies do have a Mission Statement and a pretty firm grasp of what they are all about, but do all your employees understand what it is?” asks Javier Loya, CEO of OTC Global Holdings.

OTC Global Holdings is located in Houston, Texas and is the largest independent OTC commodity brokerage in the world.

As the employer, it’s up to you to make sure that each new employee does understand what your company is all about. What are your business goals? What are your visions for the future of your company?

A recent study published in the Harvard Business Review, reveals that employers who invest more time and effort in training their employees will outperform the stock markets by up to 35%. OTC Global Holdings practices this in their own company culture.

During the recent economic downturn, a strong increase in stock value was recorded among companies who had established a great training program for new employees. This is definite proof that well-trained employees who understand your corporate vision will work shoulder-to-shoulder with you and the other employees to see that your company succeeds.

Javier Loya grew up in El Paso, Texas and now lives in Houston, Texas with his wife and two daughters. He the founder and co-CEO of OTC Global Holdings, the largest independent OTC commodity brokerage in the world. He graduated from Columbia University in New York and is a minority owner of the Houston Texans football team.